Ep 45 Creating and running a socially responsible, sustainable business with Christine McDougall

As the world we live and work in has become more complex, we have had to change the way we live and work. Our global society has gone through significant change but the way we create and build businesses has not.

How we approach organisational design, redesigning organisational processes for complexity has been the most challenging aspect for many business owners regardless of their size. Unfortunately many of our big societal processes and systems are broken and falling apart because the very foundations and rules that guide them, do not account for the full complex picture of what is actually happening in their business. The externalities that they produce are having far reaching and detrimental impacts on the wider communities they exist within. I have been waiting for years for someone to tackle this head on and there are a few brave visionary souls out there who are ready to do this.

Christine McDougall is one of them. Christine is a visionary, a writer, a pioneer and self-described edge dweller. She created Syntropic World to educate and build systems and processes to support the running of business in a VUCA world that support the health of the planet. Christine works at the level of societal and organisational change by educating individuals and teams on how to create the day to day of running their business so that it supports our society to thrive. Her mission is to educate people to build sustainable organisations that support the health of the planet.

In this podcast we hope to challenge your thinking on how you run your business. You will also hear about Christine’s midlife transition and how it has supported her to be radically honest with herself and step into her wise woman power.

You can find Christine at www.syntropic.worldorld/, on facebook at Syntropic World and Instagram @syntropicworld